New Balance

New Balance was established in 1906 and has experienced a resurgence in popularity in recent years. Known for their commitment to quality craftsmanship and comfort, New Balance shoes have been a staple for athletes and everyday wearers alike. Their popularity surged as the fashion industry embraced the "dad shoe" trend, with the brand's classic silhouettes like the 990 and 2002 gaining recognition for their timeless appeal and retro aesthetic. Additionally, New Balance's collaborations with fashion designers and influencers have helped them reach a wider audience and solidify their position as a stylish and versatile footwear choice.